workshop series: stand out from the crowd Stop being the world’s best kept secret. Stand up, stand out, and get recognised for all the right reasons! This workshop series will help you find your unique voice, build out your online presence, and communicate with confidence and ease! Be the first to hear when we announce the next date for this workshop. *Your email address is always safe and will never be shared, sold or spammed! about this series You know that in order to survive in business, you need to find customers, right? So how do you find them? They won’t just show up on your doorstep overnight. They need to learn to know you, like you, and eventually trust you enough to buy from you. But if you allow your business to be the world’s best kept secret, people will never know that you exist. It can be scary to put yourself out there. As you watch other people confidently talk about their businesses, you sit on the sidelines. You want to be like them, but you don’t know where to start. This series of workshops, in collaboration with Lulu Kitololo of Asilia, is designed to give you the confidence to stand up and talk about your business in an authentic and effective way, while having fun in the process! Read more below for details on each workshop. Each workshop combined instructional sessions and interactive exercises, which worked really effectively for me. I definitely have come away from each workshop thinking more critically (in a good way) about why I am doing a specific activity in my business. It gave me a chance to take a step back and work ON my business, rather than always being IN it. Each workshop gets more and more specific, and the topics are designed to drill down into the crux of what you are doing to stand out from the crowd. I could not recommend this workshop enough to those that are in the early stages of setting up their business as well as those a few years in. Following this workshop series, I realised that I had all the pieces, but Lulu and Danielle have helped me to put these pieces together on a more structured and consistent way than before. Thanks SO MUCH to both of you for all your hard work and input, this was a fab set of workshops! – Jodi Redhouse, Jodi Redhouse Photography workshop 1: crafting your unique story You have a passion to give to the world, right? Chances are that no matter what your business does, your idea isn’t unique. There is bound to be some competition. But with absolute certainty, there is only one of YOU and YOUR perspective is unique. How do you stand out from the crowd to show the world what makes you different? How do you get noticed for all the right reasons? This workshop is designed to help you find your unique voice when communicating about what you do and why you do it. Rather than trying to cobble together sentences and hope they make sense to your audience, you’ll uncover what makes your business special and how to communicate that with authenticity, confidence, and ease. what you’ll experience: Uncover your values, longer term goals, and target audience profile Learn how to channel your passion and crafting your unique story Discover how to differentiate yourself in the marketplace Find clarity on how to apply your insights to your entire brand experience Leave with tangible actions on how to create more effective interactions with your ideal customer who is the workshop for? You might just be starting out and you’re unclear about the identity you want to create. Or you may be in a position where you’re reviewing your existing brand identity to ensure it’s aligned to your vision. In either case, you want to stop standing on the sidelines and learn how to confidently tell your unique story. You’re ready to stand up, stand out, and get recognised! NB: This workshop is a great precursor to commissioning any design, copywriting or printing for your business. workshop 2: creating a killer web presence When you start a business, there are a million things that need doing. Wouldn’t it be great if you could spend more of your time doing only the things you really LOVE? Instead you find yourself having to look for customers. You have to get ‘out there’, talk about what you’re doing and start to create relationships. All of that can take SO MUCH TIME!!! Precious time that you don’t really have because these are just items 4-7 on a to do list of 100! Guess what? There is an easier way. A killer web presence can do some of the heavy lifting for you, freeing up your time to focus on the stuff you really want to be do. To make your web presence work for you, you’ll need to put some foundations in place. It’s not good enough to just have a website. You need one that’s going to stand out from the crowd. One that’s going to showcase your business at its best. One that lets potential customers know exactly what you do, why they want what you have to offer, and how they can get in touch. In this workshop, you’ll learn how to get started. what you’ll experience Uncover what purpose your website really should be serving Understand what type of site is most relevant for your business Learn options for creating / revamping your online presence, including DIY solutions Receive tips on how to get your visitors to return, time and time again Consider other ways to establish your online presence, including social media, blogging, email marketing, and SEO who is the workshop for? You could be a complete technophobe who’s been resisting all things digital. You could be curious about how to approach creating a website and taking advantage of email marketing, blogging and social media. Or maybe you’re looking to revamp your existing online presence. In any case, this workshop is for you if you’re ready to make your web presence start to work for you so you can do more of what you love doing! workshop 3: authenticity on social media You hear that social media is a powerful way to market your business, but the thought of getting started can be really overwhelming! You ask yourself so many questions: What platform do I use? How often should I post? What and I’m going to SAY!?!? And, once I figure all of that out…where on Earth am I going to find the time?!? Can you really expect to social media to make an impact on your business? This workshop is designed to demystify some of the hype surrounding social media and teach you where to start. Rather than trying to be in all places at once, posting irrelevant content and stumbling over your words, you’ll learn the best presence for your business and how to start engaging conversations. what you’ll experience: Uncover the power of social media Learn how to choose the right platform for you and your business Discover how to use social media to build your network and connect with like-minds, experts and influencers Receive content and technical recommendations Leave with a 1 month plan to boost your social media presence who is the workshop for? You might already be on social media for personal use and starting to dabble in it for your business. Or you may already be on multiple platforms but you’re not sure if they’re the right ones or if you’re using it effectively. In any case, you’re ready to get to grips with social media so it can start to make a positive impact on you and your business. NB: Please note that this workshop will not cover the technical specifics of how to set up profiles or how to the various platforms. Be the first to hear when we announce the next date for this workshop. *Your email address is always safe and will never be shared, sold or spammed! *** about our speaker Lulu Kitololo is an artist, designer and creative director who has been working in the creative industry for 10 years. She owns Asilia, a graphic design studio that works with organisations and individuals who are passionately creating new narratives. Clients have included international NGOs, film festivals, fashion brands, musicians, theatres, writers and more. Lulu is also founder of Afri-love – a blog showcasing, encouraging and supporting creative enterprise in Africa and the diaspora. Connect with her @lulukitololo on Twitter and Instagram, and on Facebook.