Coming up with a name for your company can be a huge challenge for many entrepreneurs. You want something unique while still appealing to your target market. You want it to be memorable yet not so obvious that it kills the curiosity needed to create interest. You want a name that you’ll be happy to be stuck with for a long time!
Admittedly, I struggled a lot with the process! I carried a notebook around with me and would jot down words whenever something popped into my head. I would look to Google translate to see if I could find something more alluring. I would explain my business to everyone I met and then ask if they had any ideas. After months without finding a name that I loved, I decided I need to work with a creative brain to come up with something for me. Fortunately I was able to tap into the very creative (and very patient!) Olivia Knight at Patchwork Present who spent hours with me discussing my business and how I wanted to convey myself to my clients. She then spent even more hours brainstorming ideas and testing them out with my target market.
so now what?
Now I have a business name that I love and that creates that right feeling for my customers, but it doesn’t stop there. It’s now time to start naming my products and services! Perhaps this is even more daunting because it needs to fit into my brand umbrella but also tell its own unique story. Here are some tips I have picked up so far:
1. Be descriptive – simply create a name that describe what the product does.
2. Avoid generic product names – these aren’t sufficiently memorable and won’t let you stand out from competition.
3. Consider your competition – look at what you like and dislike about the product names of your competitors. This can help generate new ideas for you.
4. Keep it short and simple – allowing your product name to be memorable plus easy to pronounce and spell will help others when sharing it with their friends and colleagues.
test the product name
You may love the name you come up with, but how do your customers feel about it? Are you connecting with them? Can they recall the name of your product or service after only seeing it once? Does it send the right message to them? If you don’t know the answers to these questions, what can you do to find out?
over to you
What should I call my product?
I help to tidy up an entrepreneur’s brain, allowing them to focus on their passion and free up time to do the work that matters. Does this appeal to you?
Working closely together, you become very clear on your visions and values and the mission of your business. We carry these guiding principles through into practical elements of business planning, prioritising, and organisation so you have clear focus and direction for your business. What would you call that?
I’d love to hear from you so leave a comment below and join the conversation!