Imagine knowing exactly what to say when talking about your business?
You have what it takes to start a business – an amazing idea, tons of passion and the willingness to work hard.
You are so excited that it’s nearly all you can think about. You’re fully committed to taking your idea and turning it into reality. You want this BAD!
Yet sometimes you keep all your great ideas to yourself. You tell yourself you’re not ready to share them with the world just yet.
But the truth is, you’re just holding back.
you’re stumbling over what to say.
You know that you want to be:
Feeling more confident when someone asks “so…what do you do?”
Getting people to listen to your words
Delivering your message much more confidently
Making money from what you love
But right now you’re:
Crafting a work of fiction when you talk about your business
Unsure of what information is most relevant to your audience
Avoiding opportunities to get your name out there, either in person or online
Having a hard time convincing anyone but your mom that this idea will work
- Not making many sales, if any at all
Here’s the problem, and it’s not your fault…
THERE ARE SOME MISSING PIECES TO YOUR STORY!
Confidence in talking about your business really comes down to experience.
The more you know about your customers and what you should offer to them, the more you can craft your story to tell different audiences what they need to know.
The pieces will come together easily and the words will naturally roll off your tongue.
But when you’re early on in business or still not very clear about even just ONE audience, you really don’t know so much about what to say.
And learning these things takes time.
But here’s the good news: you can get a more confident in telling the story of you and your business in just 4 weeks so that your customers start to notice.
You just need some clear steps to follow, focus and commitment, and the willingness to step outside of your comfort zone so you start writing.
storytelling school is the answer!
Storytelling School provides you with the help you need to craft your story and deliver it with ease.
During this 4-week online course, you’ll learn:
- the most important pieces to include in your business story so that you’re no longer stumbling over what to say
- how to talk about your business in a way that builds a strong connection with your audience
- and how to write copy for your online presence that makes you stand out from your competition and attract your target customers
Storytelling School is an online, self-study program that will walk you, step-by-step, through how to talk and write about your business. You will increase your confidence in telling your story, inspiring people to pay attention and take action (i.e. buy from you!)!
who’s that girl?
Hey! I’m Danielle Anderson. I have 10+ years of experience in strategy design, product development, and business management. I started Step & Stone after throwing in the towel on my “successful” career and following my own passion to help others change the world.
Since 2013 I’ve been helping entrepreneurs just like you to make money, doing work that they love, without compromising on their values in the process. Together we set some solid foundations to make sure that great idea becomes more than just an idea.
But in addition to all that professional business cred, I also LOVE stories.
I’ve lived in 4 countries and 6 cities. I’ve visited countless others. My wanderlust is insatiable. I listen to stories of entrepreneurs, parents, musicians, students, freelancers, travelers, office workers…(the list goes on)…every single day.
Because one thing that always captures my attention is a story – either in creating my own or listening to someone else’s.
I also know what it’s like to reinvent yourself from whatever you were doing before into a business owner. I did that too.
I’ve had to figure out how to decipher my past experience into something that the current version of me wants to put out there into the world. I decided which parts of my story stay and which need to be put away for another time.
I can help you to do the same.
curious how it works?
Let’s break it down.
In this self-study course, you’ll get….
- 4 weeks of Storytelling School, kicking off the day after you purchase the course.
- Written and video coursework and assignments straight into your inbox each week to help you uncover the most important parts of your story, perfect your elevator pitch, create an ‘about me’ page for your website, and write a sales page for your products / services
- A private Facebook group to ask questions, receive feedback and get past any writer’s block
- Peer support from current and past course participants to encourage you, keep you motivated and receive additional feedback
- BONUS MATERIAL: An additional module to help you write succinct but informative bios for your social media profiles
Your investment in this program is US $99 / KSh 9,900!
The whole process works like this –
You sign yourself up and take pride in the fact that you’re about to do something BIG for your business.
Within one business day, you’ll start receiving weekly coursework by email.
Each week’s email will include a PDF workbook with exercises and assignments, along with a video and audio to walk you through the content.
Please whitelist firstname.lastname@example.org to ensure we don’t end up in spam!
You’ll also be invited to a private Facebook group which includes all current and previous course participants.
Each week, you’ll be invited to share your assignments in the Facebook group for feedback and suggested edits from me and the other students.
At the end of our 4 weeks together, I send you on your way with all your newfound CONFIDENCE in how to talk and write about your business.
You proceed to OWN your story and increase your sales. Yeah!
INVESTMENT: US $99 / KSh 9,900
I understand that finances are limited when you’re early on in business. You already have some reservations about spending money when there isn’t yet much coming in. But now, we’re also in the middle of a global pandemic and holding our money close.
This investment is so much more cost effective than the time, energy and money you’re wasting on the days you don’t get your story across effectively. Plus the days you don’t bother talking about your story at all because you have no idea what to say.
The longer you wait to get your story out there, the longer it will take to increase your sales and grow your business.
You have an important story to tell that your potential customers want to hear. Are you ready to share it?
Upgrade for one-to-one support
When you submit your Storytelling School assignments into the Facebook group, you will always receive personal replies from me and suggested edits to the content you write and submit,
But getting started with storytelling can sometimes feel uncomfortable. At other times it’s downright terrifying. You may have the best intentions in completing all the coursework on your own and submitting assignments to the group for feedback.
But a number of execuses may hold you back. You may not carve out the time to get the work done. You may feel embarassed to share your assignments to others. Or you may just struggle to make a start.
The longer you wait to get your story out there, the longer it will take to increase your sales.
Upgrade your enrolment in Storytelling School and receive 2 x 30 minute one-to-one Skype sessions with me* to provide you with accountability, personalised coursework revisions and feedback, and encouragement!
*Sessions to be held within 8 weeks of purchase. Refunds will not be given for unused sessions.
BONUS MATERIAL: When you upgrade to receive one-to-one support, you’ll also receive a social media content plan template and customised tips on how to integrate your learnings from this couse into the content you put on your social media channels.
Receive full access to Storytelling School plus 1 hour with me as your personal copywriter and storytelling cheerleader plus bonus social media templates for US$ 179 / KSh. 17,900.
what do others have to say?
“Danielle’s Storytelling School was a great experience. She made the writing process easy by asking all sorts of insightful questions that started me on a thinking and feeling process. I am happy with the outcome. I managed to get some important pieces of writing done for my website, including my blog posts. The support through the Facebook group was great – getting feedback and seeing the feedback given to others made the review process easier as well and I felt less alone in my writing struggles. I feel that the content was very useful, and I plan to keep using it as I continue on my journey as an entrepreneur.”
“When it comes to selling any brand, the challenge comes in communicating what makes you different from everyone else. Danielle’s storytelling series broke down some of the hurdles we go through when it comes to selling well… a rather weird brand! I learned that people are interested in the story of your business, and why it exists. Sometimes the story feels like it won’t matter to anyone but you but that’s exactly why you put it out there. Because you increase the odds that the person coming to your site or page, is part of your “vibe tribe” She also showed us how to structure our text so we don’t drone on, market effectively and have fun doing it.”
– Brenda Obath
“Before working with Danielle I had a hunger to start a business, an idea I was quite interested in pursuing but I felt unsure of how to start. The idea of communicating who I am, what I am about and the value of my business felt overwhelming to me. I felt a lack of confidence and self-belief. Through our work together, I increased my knowledge and competence when it comes to setting up a business. With the increased knowledge came increased confidence. I learned how to use other businesses and my own experience as a customer as a place for learning what works and what doesn’t work. And I made £8000 in revenue in only 1 month!”
– Olivia Munoru
“I went back and forth (and round again), trying to figure out whether to, how to, and when to tell my story about MombasaWorks. Danielle opened my eyes a great deal!.”
– Cindy Ondego
Sign up now and perfect the business story you share with the world!