Storytelling School will run again in Q1 2020.
Leave your details below to be the first to know!
What if you knew EXACTLY how to talk about your business and customers take interest?
You have what it takes to start a business – an amazing idea, tons of passion and the willingness to work hard.
You are so excited that it’s nearly all you can think about. You’re fully committed to taking your idea and turning it into reality. You want this BAD!
Yet sometimes you keep all your great ideas to yourself. You tell them you’re not ready to share them with the world just yet. But the truth is, you’re just holding back.
because you’re stumbling over what to say.
You know that you want to be:
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Feeling more confident when someone asks “so…what do you do?”
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Getting people to listen to your words
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Crafting your message much more easily
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Making money from what you love
But right now you’re:
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Crafting a work of fiction when you talk about your business
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Unsure of what information is most relevant to your audience
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Avoiding opportunities to get your name out there, either in person or online
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Having a hard time convincing anyone but your mom that this idea will work
Here’s the problem, and it’s not your fault…
THERE ARE SOME MISSING PIECES TO YOUR STORY!
Confidence in talking about your business really comes down to experience.
The more you know about your customers and what you should offer to them, the more you can craft your story to tell different audiences what they need to know.
The pieces will come together easily and the words will naturally roll off your tongue.
But when you’re early on in business or still not very clear about even just ONE audience, you really don’t know so much.
And learning these things takes time.
But here’s the good news: you can get a more confident understanding of all these moving pieces in just 4 weeks.
You just need some clear steps to follow, focus and commitment, and someone to push you outside of your comfort zone a little bit.
storytelling school STARTS SOON!
Starting on Monday, 1 April and running for 4 weeks until Tuesday, 30 April you’ll get that bit of extra help you need to REALLY…
- identify your ideal target customers
- learn the exact problems they’re facing and why
- gain clarity in how your offer is the exact solution to their problem
- pull together all the pieces into a clear, relevant and impactful story
Storytelling School is an online, group support program that will walk you, step-by-step, through truly understanding what you’re in business for so that you can confidently tell an inspiring story that not only makes sense, but that compels people to pay attention and take action!
*If you would like to make payment via mPesa, please click here and we’ll get that sorted!
who’s that girl?
Hey! I’m Danielle Anderson. I have 10+ years of experience in strategy design, product development, and business management. I started Step & Stone after throwing in the towel on my “successful” career and following my own passion to help others change the world.
Since 2013 I’ve been helping entrepreneurs just like you to make money, doing work that they love, without compromising on their values in the process. Together we set some solid foundations to make sure that great idea becomes more than just an idea.
But in addition to all that professional business cred, I also LOVE stories.
I’ve lived in 4 countries and 6 cities. I’ve visited countless others. My wanderlust is insatiable. I listen to stories of entrepreneurs, parents, musicians, students, freelancers, travelers, office workers…(the list goes on)…every single day.
Because one thing that always captures my attention is a story – either in creating my own or listening to someone else’s.
I also know what it’s like to reinvent yourself from whatever you were doing before into a business owner. I did that too.
I’ve had to figure out how to decipher my past experience into something that the current version of me wants to put out there into the world. I decided which parts of my story stay and which need to be put away for another time.
I can help you to do the same.
curious how it works?
Let’s break it down.
In our group program, you’ll get….
- 4 weeks of Storytelling School, kicking off on Monday, 1 April
- Weekly content and assignments straight into your inbox on perfecting your elevator pitch, creating an ‘about me’ page for your website, writing a sales page for your product / service, and building a compelling bio for your social media profiles
- A private Facebook group, moderated by me, for participants to share ideas, content and feedback to one another
- Weekly webinars to get you past any stumbling blocks
- 1 hour of personalised feedback from me via email
Your investment in this program is US $79!
*If you would like to make payment via mPesa, please click here and we’ll get that sorted!
The whole process works like this –
You sign yourself up and take pride in the fact that you’re about to do something BIG for your business.
Next, you’ll receive your pre-school training and homework by email. This will teach you how to identify your target market and the challenges you solve through your business.
You’ll also be invited to a private Facebook group with your other school mates and be given the dates for our live webinars.
You’ll start receiving weekly content by email on Monday, 1 April and be invited to share your assignments in the Facebook group for feedback from me and the other students.
When the time comes, we jump on to a virtual meetup for 60 minutes and together we discuss any stumbling blocks or questions you have about your homework.
We’ll wrap up as I send you on your way with all your newfound CONFIDENCE who you’re in business for and why it all matters.
You proceed to OWN your story. Yeah!
INVESTMENT: $79
I understand that finances are limited when you’re early on in business. You may have some reservations about spending money when there isn’t yet much coming in.
This investment is so much more cost effective than the time, energy and money you’re wasting on the days you don’t get your story across effectively. Plus the days you don’t bother talking about your story at all because you have no idea what to say.
You have an important story to tell. Are you ready to own it?
*If you would like to make payment via mPesa, please click here and we’ll get that sorted!
what do others have to say?
“Before working with Danielle I had a hunger to start a business, an idea I was quite interested in pursuing but I felt unsure of how to start. The idea of communicating who I am, what I am about and the value of my business felt overwhelming to me. I felt a lack of confidence and self-belief. Through our work together, I increased my knowledge and competence when it comes to setting up a business. With the increased knowledge came increased confidence. I learned how to use other businesses and my own experience as a customer as a place for learning what works and what doesn’t work. And I made £8000 in revenue in only 1 month!”
– Olivia Munoru
“When it comes to selling any brand, the challenge comes in communicating what makes you different from everyone else. Danielle’s storytelling series broke down some of the hurdles we go through when it comes to selling well… a rather weird brand! I learned that people are interested in the story of your business, and why it exists. Sometimes the story feels like it won’t matter to anyone but you but that’s exactly why you put it out there. Because you increase the odds that the person coming to your site or page, is part of your “vibe tribe” She also showed us how to structure our text so we don’t drone on, market effectively and have fun doing it.”
– Brenda Obath
“I went back and forth (and round again), trying to figure out whether to, 
how to, and when to tell my story about MombasaWorks. Danielle opened my eyes a great deal!.”
– Cindy Ondego
Enrollment closes on Friday, 29 March. Will you join us and perfect the business story you share with the world?
*If you would like to make payment via mPesa, please click here and we’ll get that sorted!
