Imagine feeling confident about your finances….

You have what it takes to start a business – an amazing idea, a great solution to a problem, or a way to share your huge passion with others. Exciting times!

You love it so much you can’t stop thinking about it, and you’re fully committed to taking your idea and turning it into reality. You want this BAD!

There’s a bunch of things that you already know how to do. You’re getting more confident and you’re making steady progress with some areas of your business. Great work!

But how do you feel when you read the word ‘MONEY’?

Does it make you shrink a little? Does it make you want to click away?

Cashflow. Balance sheet. Budgeting. Pricing.

Does anything to do with finance break you into a cold sweat? Because you know you need to master it before you it ruins you and your business?

But you’ve probably been telling yourself for years that you’re ‘no good with numbers’. So you put it all off until another day.

Just the thought of looking at your bank account makes your stomach contract. And you’d rather poke your eyes out than open up Excel.

You have a nagging sense that you’re not charging enough for your products and services, but you’re having a hard time setting and quoting your prices with confidence. You can’t afford to live off so little. You might even feel resentful for doing work you would normally enjoy.

And all of that is holding you back in business. And in life.

You just want to be able to make a living doing the work that you love! Is that too much to ask for???

The bottom line is this…

MONEY IS ABOUT SOOOO MUCH MORE THAN JUST NUMBERS.

It’s loaded with emotions – uncertainty, fear of rejection, lack of confidence, self-doubt.

Just thinking about your numbers and examining your attitude to money can get REALLY uncomfortable.

But you know what’s MORE uncomfortable? Getting into debt. Having to tell people you failed at your business. Letting others (and yourself) down. Not living your dream.

Well, enough of letting money intimidate you and putting everything at risk!

YOUR MONEY MATTERS RECOVERY PLAN STARTS HERE.

STEP 1: Be gentle with yourself.

You’ve been telling yourself for years that you’re no good at numbers. It’s no wonder you’ve chosen to ignore them completely in favour of easier or more exciting things. Start by congratulating yourself for your decision to change this once and for all!

STEP 2: Picture yourself OWNING your business.

And by owning, I mean…

Understanding exactly how much YOU need to make a living.
Knowing what that means for your business – your expenses, how much you need to sell, and if that’s enough.
Making smart decisions from an informed position. No more guesswork.
Not going broke.

STEP 3: Adjust your attitude.

LOOKING AT NUMBERS WAS SCARY, CONFUSING, UNCOMFORTABLE.

But it’s about to get SUPER SIMPLE.

Nope, it’s not wishful thinking…

…it’s Money Matters: the one-to-one support service that will walk you, step-by-step, through understanding your personal and business finances, setting the right prices for your products and services, and feeling so much more confident with numbers. So you really start thinking and acting like a BOSS.

All without poking your eyes out!

Staying in the dark about your money matters is a sure-fire way to go out of business. Fast. And no one wants that to happen.

So let’s fix that. Pronto!

and how do I know anything about this?

Well…

Since 2013, I’ve been working with hundreds of entrepreneurs around the globe, and I more often than not noticed a very scary trait.

People were HIDING from their numbers.

Not only were they unclear about how they were going to make any money from their business, but they often had no idea about how their business could have a MASSIVE personal financial impact.

I am committed to changing that.

I’m Danielle Anderson, founder of Step & Stone, and I work with entrepreneurs who are ready to make a living from work they feel passion for.

Using my 10 year career in financial services (for the folks at Goldman Sachs, JP Morgan and HSBC), my penchant for Excel and my passion for helping you make sense of your numbers, I developed Money Matters to help you take back control and grow your confidence in the financial side of your business.

here’s how it all works…

In-depth training on how to find out exactly what you’re currently spending money on, what else you should be thinking about, and how to do the maths
A one-to-one session (via Zoom) with yours truly to take a look at your finances and pricing strategy and sort out any nagging doubts
Full revisions by me, additional resources and support documents so you can come back to your finances time and time again, with confidence.

Your investment in this program is $99.

Buy Now

*Payment can also be made by mPesa by sending KSh 10,000 to Buy Goods Til 901490.

The whole process works like this –

You sign yourself up and take pride in the fact that you’re about to do something BIG for your business.

Next, you receive your pre-session training and homework by email. This will teach you how to figure out your current financial situation, both personally and professionally. It’s a good idea to plan ahead for this, because it may take a few days for you to pull all the information together.

We then schedule our session together. We’ll book your session at least 2 weeks in advance to give you time to do your homework.

When the time comes, we jump onto Zoom for 60 minutes and together we discuss all the nitty gritty of your homework. I make revisions in real time, where necessary, and answer any lingering questions that you may have.

We’ll wrap up as I send you on your way with all your newfound CONFIDENCE in money matters plus any additional resources to keep you going.

You proceed to OWN your business. Yeah!

INVESTMENT: $99

I realise that the people who need this program may have the most trouble affording it. If you really want it but feel like it’s a lot of money, it’s probably a good indication that you actually NEED it. And it will be a hellavu lot cheaper for you to get to grips with your money matters now rather than find out the hard way that you’re going broke.

Are you ready to stop hiding from the numbers and start OWNING your business? Yep? Let’s do this!

Buy Now

*Payment can also be made by mPesa by sending KSh 10,000 to Buy Good Til 901490.

Still not 100% sure if you want to commit to this? No worries, let’s chat! Feel free to use my contact page and share what’s holding you back.

what do others have to say?

“As a creative… numbers have never been my strong suit.. so as you can imagine, coming up with the right pricing for my products was not an easy feat. Danielle helped me put value not just on my products but helped me better understand the value I give to customers and understand my bottom line. Now I am confident when I present my products to the world because I know their worth and I know that the price is right!” – Nthenya Mwendwa

“I really enjoyed working with Danielle and felt her approach and advice was both educated yet personal. Going through this program provided me with some vital answers that I was trying to find ways to figure out. I felt a lot more prepared to move forward with realistic goals and have a better idea of what level of business I need to reach before I can rely 100% on my business to meet my own financial needs. As my business develops, I continue to use tools from this program and play around with my numbers. I still find it so helpful!” – Sienna Pulati

“Before working with Danielle I wasn’t clear how much money exactly I was spending every month and how much I needed to live how I wanted to live. I also didn’t feel confident about my fees and how to comfortably raise them to reflect the value of my services. I came away from our session feeling much more confident about the value of my services and how I express it in my fees – an area I had struggled with for some time.” – Karen Liebenguth

“Before this program, we did not know how to cost a product and felt uncertain in our ability to develop the business. But now we understand the financial side of our business and feel more in control of it. We learned which costs to consider in pricing our products and how costing relates to our monthly sales targets. We now know how to apply this method to future product lines and feel confident about facing the finances.” – Jo & Elly Kay

“Danielle has an excellent understanding of how business works and appreciates the commercial realities of generating new income streams whilst ensuring the existing business maintains momentum. She helped me to clarify the direction I wanted to take whilst providing me with a framework to make change happen. Since working with Danielle enrollment in my courses is near capacity, so my income has grown and I operate my business in a more professional way. She has helped me keep calm, feel confident, and think positively. – Piotr Frac