Get focused. Get confident. Get customers.

You have a great business idea, your passion is there, you’re ready to go!

Yet you’re under no illusions.

You know that to turn your idea into a real business (you know, one you can make a living from!), there’s a lot of work that you’ll need to do.

But, you also know that there are some things about business that you have NO IDEA how to do. Not yet, anyway.

So you take one step after another and learn about business as you go.

But it’s starting to feel overwhelming.

There are so many things to do. It’s hard to focus. And you’re not really sure if what you’re spending your time on is getting you anywhere.

you’re not making any money, or not enough anyway.

And sometimes you fear that it’s not going to work.

You know that you want to be:

Working on the right tasks to grow your business.
Finding customers.
Recognised for the work that you’re doing.
Achieving your goals.
Making money to support your lifestyle.

But right now you’re:

Unsure of what advice applies to you, how to prioritise, and how to find the time to actually get it all done.

Keeping busy with “stuff” that seems important but isn’t making you any money.
Stumbling over your words when people ask what you’re doing.
Struggling to find customers, or to charge the right price.
Lacking confidence as a business owner.

Here’s the problem, and it’s not your fault…

BUILDING A BUSINESS IS HARD WORK.

There is no clear pathway for success. And there will always be a million things to do.

Not only are you not born knowing how to do any of them, but you may not have ‘business’ experience either.

It’s one thing to have an idea. But turning that idea into a business is an entirely different challenge.

It’s like having a giant jigsaw puzzle and none of the pieces fit together.

But here’s the good news: it doesn’t have to be that way!

There are tons of people around you who have succeeded in business.

So, what’s their secret?

Well, they have a clear strategy of what to do and a structure to get it done.

They also recognise that they can’t do it all on their own, so they get support to help them.

your six steps to getting strategic STARTS NOW.

STEP 1: You understand your business knowledge and skills gaps, so you can do something about it.

Some things will come naturally, some things will stop you in your tracks. When you understand what’s missing, you’ll know what additional help you need. And you can make a plan for how to get it.

STEP 2: You’re REALLY clear about who you’re in business for and the problem you’re trying to solve.

And by really clear, I mean that it’s not just your great idea but something that your ideal customers WANT or NEED.

You must have an ideal customer (it cannot be everyone!) and understand his or her challenges. Without this clarity, everything else will be SO MUCH more difficult!

STEP 3: You create a MUST HAVE product or service, so that your customer will buy.

Your product or service is something that people will pay money for only when it’s a perfect fit for them.

Rejection sucks. You don’t want to waste time, money and resources creating something that no one wants to buy.

STEP 4: You know how to talk about your business with clarity & confidence, so you can attract your ideal customer.

You need to be able to share your story in a way that make sense. Not just to you, but to the people you tell it to.

You want your words to flow right out of you in, both in person and online, so they inspire people to become customers (or for people to partner with you, invest in you, etc.). No more confusion. No more blank stares.

STEP 5: You price your products & service properly, so that you can make a living doing the work you love.

Otherwise this is just an expensive hobby.

To do this, you must stop hiding from your numbers. You must know how much things are going to cost, how much people are willing to pay, how much you need to sell and how to plug the gaps.

STEP 6: You focus on the right tasks.

Your time is limited as it is, and it will only stretch further as your business grows. Staying focused on the right tasks to grow your business is so much easier when you know what those things are, and have a plan to follow.

Once you have these foundations in place, your confidence will sky-rocket!

Your efforts will pay off, you’ll have the tools to take you forward, you have immense clarity in what you’re doing and you have a plan for what’s coming next.

Six Steps to Getting Strategic…the one-to-one support program that will walk you through each step above so you can make a living doing the work you love!

who’s that girl?

Hey! I’m Danielle Anderson. I have 10+ years of experience in strategy design, product development, and business management. I started Step & Stone after throwing in the towel on my “successful” career and following my own passion to help others make a living doing what they love, without compromising on their values.

I know how tough it is to start a business. Even though I had 10 years of previous business experience, there was a lot of new stuff to learn. And then I had to learn how to apply it all in my own business. I had to figure out how to pay the bills. I had to face rejection. I had to face fear. I had to face my own insecurities about feeling like an imposter. I had to try, learn, change, and try again.

I understand exactly what you’re going through because I’ve been there myself. Twice.

And so, I developed this program to make the startup journey soooo much easier for you. You’ll start placing your attention on the right areas to grow you business, become a confident entrepreneur and start taking action.

Since starting my business in 2013, I’ve had the opportunity to live and work in various parts of the world, which has given me insight into your specific needs.

I’ve been based full-time in Nairobi, Kenya since 2017, but distance is no barrier to working together!! Plus my global network could become yours, giving you an opportunity to learn best practices and find support in unexpected places.

curious how it works?

Let’s break it down.

In our one-to-one program, you’ll get….

A checklist to dive into all areas of your startup and understand EXACTLY what’s missing and where you most need to put your attention
6 x 1 hour one-to-one meetings with me (over 4 months) to create solid foundations for your business, from defining your ideal customer, launching your products and services, working out your finances, and crafting a crystal clear message that attracts customers
A focus sheet to help you reflect on your progress, keep on track and stay focused
Resources, exercises and support documents for each step so you know how to implement everything and can re-use these tools in the future
Templates covering market research, content calendars, finances, sales funnels, storytelling, pitch decks, and more!
Access to my network which includes other passionate and driven entrepreneurs – people who have been in your shoes and will share their experience with you – plus other business support professionals if necessary

Your investment in this program is US $999*, which can be split into 3 monthly installments of US $379 per month.

*Please note this price is for virtual sessions. In-person sessions are not available at this time.

To guarantee that you get the most out of our time together, I have to make sure we’re a perfect fit for each other.

So first, you book a free consultation with me.

When we meet, we’ll talk through where you’re currently at and answer questions you may have.

After our consultation, if we’re both good to go, we’ll book in your first session and you’ll set up your payment through PayPal or mPesa (I’ll give you instructions on how to do this).

Within one business day, you’ll receive some documents to complete, along with your checklist as homework for your first session. And we’ll get that session booked in!

These will always take place online (via Zoom), last for an hour, and be scheduled every 2-3 weeks so you stay focused. At the end of each session, you’ll have actions to work on before our next session.

On the morning of each subsequent session, you’ll send me an updated checklist and a focus sheet to reflect on your progress since we last spoke. To get the most of each session, you should allocate at least 30 minutes for this.

Click here to book a consultation.

INVESTMENT = $999*

(*Check out the rate in your currency here. Payment plans are available at $379 / month, for 3 consective months.)

I understand that finances are limited when you’re first getting going. You may have some reservations about spending money when there isn’t yet much coming in.

This investment is so much more cost effective than the time, energy and money you’re wasting every day that you don’t have solid foundations for your business.

Every time you do something without understanding what you’re offering and why people would be prepared to pay for it. Every time you miss out on an opportunity because you can’t get your message across effectively. Every time you question your ability and if you’ll be able to make this work.

I can honestly say that hiring a business coach in my first month of business was the best investment I ever made, even though I couldn’t really afford it at the time. I know building my business and making enough money to survive from it would have taken me MUCH longer without her support.

my commitment to you

I am committed to your success!

And so, if at the end of our first month together, you’ve attended all scheduled coaching sessions and taken action on the steps you committed to, and you’re not completely satisfied, I will give you a 100% refund.

So that takes away your financial risk.

You have nothing to lose. No more excuses.

It’s time to stop feeling overwhelmed and start getting strategic, so you can start making a living doing the work you love.

what do others have to say?