Get focused. Get confident. Get customers.

You have a great idea, your passion is there, you’re ready to go!

Yet you’re under no illusions.

You know that to turn your idea into reality, there’s a lot of work that need to be done.

You also know that there are some things that you just don’t know how to do.

So you try to take one step after another and learn as you’re going. But it’s starting to feel overwhelming. You’re unfocused. And you’re not really getting anywhere.

sometimes you fear that it’s not going to work.

You know that you want to be:

Working on your idea full time.
Making progress towards your dream.
Recognised for the work that you’re doing.
Paying your bills (and not scraping by each month eating beans out of a tin)

But right now you’re:

Unsure of what advice applies to you, how to prioritise, and how to find the time to actually get it all done.

Keeping busy with “stuff” that seems important but isn’t making you any money.
Crafting a work of fiction with your business plan or ignoring the planning process altogether.
Stumbling over your words when people ask what you’re doing.
Lacking confidence as a business owner.

Here’s the problem, and it’s not your fault…

STARTING UP IS HARD WORK!

There is no clear pathway for success. And there will be a million things to do.

Not only are you not born knowing how to do any of them, but you may not have ‘business’ experience either. The idea you start with may need to change. The way you imagined it working may turn out to be impossible.

It’s like having a giant jigsaw puzzle and none of the pieces fit together.

But here’s the good news: it doesn’t have to be that way!

There are tons of people around you who have succeeded in business.

So, what’s their secret?

Well, they have a clear strategy of what to do. And they get support to help them.

your six steps to getting strategic STARTS NOW.

STEP 1: You understand your knowledge and skills gaps.

Some things will come naturally, some things will stop you in your tracks. When you understand what’s missing, you know what help you need. And you can do something about it.

STEP 2: You’re REALLY clear about who you’re in business for and the problem you’re trying to solve.

And by really clear, I mean that it’s not just your great idea but something that your ideal customers WANT or NEED.

STEP 3: You’ve created a MUST HAVE product or service.

Your solution is something that people will pay money for because it’s a perfect fit for them.

STEP 4: The story you tell the world makes sense.

Not just to you, but to the people you tell it to. The words flow right out of you in both in person and online. No more confusion. No more blank stares.

STEP 5: You aren’t hiding from your numbers.

You know how much things are going to cost, how much people are willing to pay, how much you need to sell and how to plug the gaps.

STEP 6: Your confidence has sky-rocketed.

Your effort is paying off, you have the tools to take you forward, and you have a plan for what’s coming next.

Six Steps to Getting Strategic…the one-to-one support program that will walk you, step-by-step, through building a business model that works so you can make a living from work you love doing!

who’s that girl?

Hey! I’m Danielle Anderson. I have 10+ years of experience in strategy design, product development, and business management. I started Step & Stone after throwing in the towel on my “successful” career and following my own passion to help others make a living doing what they love, without compromising on their values.

I know how tough it is to start a business. Even though I had 10 years of previous business experience, there was a lot of new stuff to learn. And then I had to learn how to apply it all in my own business. I had to figure out how to pay the bills. I had to face rejection. I had to face fear. I had to face my own insecurities about feeling like an imposter. I had to try, learn, change, and try again.

I understand exactly what you’re going through because I’ve been there myself. Twice.

And so, I developed this program to make the startup journey soooo much easier for you. You’ll start placing your attention on the right areas to grow you business, become a confident entrepreneur and start taking action.

Since starting my business in 2013, I’ve had the opportunity to live and work in various parts of the world, which has given me insight into your specific needs. Distance is no barrier to working together!! Plus my global network could become yours, giving you an opportunity to learn best practices and find support in unexpected places.

curious how it works?

Let’s break it down.

In our one-to-one program, you’ll get….

A checklist to dive into all areas of your startup and understand EXACTLY what’s missing and where you most need to put your attention
6 x 1 hour one-to-one meetings with me (over 4 months) to create solid foundations for your business, from defining your ideal customer, piloting your products and services, working out your finances, and crafting a crystal clear message
A focus sheet to help you reflect on your progress, keep on track and stay focused
Resources and support documents for each step so you know how to implement everything and can re-use these tools in the future
Templates covering market research, content calendars, finances, sales funnels, storytelling, pitch decks, and more!
Access to my network which includes other passionate and driven entrepreneurs – people who have been in your shoes and will share their experience with you – plus other business support professionals if necessary

Your investment in this program is US $990*, split into 3 monthly installments of US $330 per month.

*Please note this price is for virtual sessions. In-person sessions are available in Nairobi and Mombasa at an additional charge.

The whole process works like this –

To guarantee that you get the most out of our time together, I have to make sure we’re a perfect fit for each other.

So first, you book a free consultation with me.

When we meet, we’ll talk through where you’re currently at and answer questions you may have.

After our consultation, if we’re both good to go, we’ll book in your first session and you’ll set up your payment through PayPal or mPesa (I’ll give you instructions on how to do this).

You’ll receive your checklist to complete before your first session. Plan ahead for this because it could take up to an hour to work through.

Our sessions will always take place over Skype or telephone, last for an hour, and be scheduled every 2-3 weeks so you stay focused. At the end of each session, you’ll have actions to work on before our next session.

On the morning of each subsequent session, you’ll send me an updated checklist and a focus sheet to reflect on your progress since we last spoke. To get the most of each session, you should allocate at least 30 minutes for this.

Click here to book a consultation.

INVESTMENT = $990*

(*Check out the rate in your currency here. In-person sessions are available in Nairobi or Mombasa at an additional charge)

I understand that finances are limited when you’re first getting going. You may have some reservations about spending money when there isn’t yet much coming in.

This investment is so much more cost effective than the time, energy and money you’re wasting every day that you don’t have solid foundations for your business. Every time you do something without understanding what you’re offering and why people would be prepared to pay for it. Every time you miss out on an opportunity because you can’t get your message across effectively.

my commitment to you

I am committed to your success. And so, if at the end of our first month together, you’ve attended all scheduled coaching sessions and taken action on the steps you committed to, and you’re not completely satisfied, I will give you a 100% refund.

No more excuses.

It’s time to stop feeling overwhelmed and start getting strategic.

what do others have to say?

“My time with Danielle could not have come at a better time. I decided to take my freelance design services to the next level – starting a design studio, and Step & Stone was the perfect way for me to get started, assess my priorities and put these priorities out in the world. During my time with Danielle, she really helped me understand the different facets of running a business, how to structure these moving parts, and most importantly how to do so in a way that works for me. There is no one-way to run a business and Danielle helped me discover my way. Before our time together, I only knew I wanted to create designs for organizations. By the end of our time together, I had a much better grasp on what kind of design I wanted to focus on, who specifically I wanted to work with, what the value of my services were, and how to talk about my business. Danielle really helped me bring Talking Story Creative Studio to life!” – Traci Yoshiyama

“Before working with Danielle I had a hunger to start a business, an idea I was quite interested in pursuing but I felt unsure of how to start. The idea of communicating who I am, what I am about and the value of my business felt overwhelming to me. I felt a lack of confidence and self-belief. Through our work together, I increased my knowledge and competence when it comes to setting up a business. With the increased knowledge came increased confidence. I learned how to use other businesses and my own experience as a customer as a place for learning what works and what doesn’t work. And I made $10,000 in revenue in only 1 month!” – Olivia Munoru

“Immediately after working with Danielle, I felt much more knowledgeable in a lot of aspects of business. I became sure of what I wanted to achieve and how to put myself together to pursue my idea. Danielle went beyond the client relationship and presented herself as one who was actually part of making the project possible. With her support, I found my very first clients and made strong partnerships with an organisation to support my work in the community.” – Bede Yaw Ansiri-Asafoakaa

“Having had an idea for a magazine in my head for two years, I faced a wall of questions that demotivated me. Where to start, how to start, whom to work with, etc? Working with Danielle has given me the confidence to go out, test the concept and start conversations with collaborators and potential customers. This has been a huge learning curve. It really helps to reflect with someone who is knowledgeable and as passionate about the business as I am, and who is experienced enough to give friendly – yet professional – guidance. Danielle’s enthusiasm for start-ups is contagious and, despite starting up the business on my own, it feels like I am now part of a team, which also means daring to aim higher.” – Nina May

“Danielle is approachable, warm and easy to talk to. Professional and focused, she’s helped me gain clarity and confidence. Now I feel more confidence contacting potential clients, discussing my prices, identifying who I’d like to work with, and seeing the value of my work to them” – Emma Marshall