“I feel like a fraud.”
Chris uttered these words to me during our one-on-one session while she was thinking through some strategies on how to boost the visibility of her business.
Sure, Chris has tons of passion, but who does she think she is to be taken seriously? She doesn’t have any experience in running a business. How could it possibly work? Why would anyone trust her enough to invest in her?
These were the questions she found herself regularly repeating in her own head. As the voice became louder, the self-doubt became stronger. Feeling like a fraud paralysed her and was keeping her business stagnant.
It’s entirely normal to feel uneasy when you’re starting something new. You worry that if someone finds out you’re new to the scene, they might not give you a chance. With this fear, you sometimes find it difficult to put yourself out there and tell people what you and your business are all about.
And so, sometimes you’ll want to hide away and avoid any event where you’ll have to meet strangers. Sometimes you’ll be brave enough to get out there, but while you listen to how others describe themselves with ease you start to panic.
Eventually you’ll feel like you’re letting people down. Most of all, yourself.
why does it happen?
You’ll have big dreams of where you’re going. You want to reach a certain number of people. You want to make an impact. You want to build partnerships with other organisations. You want to receive positive feedback. You want to fill a room full of people. Although understanding the vision for your business is very important, if you stay too focused on the end goal you will never feel like you’re doing enough now.
For example, lets say that you want to have 30 participants in your pilot program by the end of the year. You start a campaign and get 20 people to sign up but can’t fill the last 10 places. You become fixated on those 10 empty spaces. You start to feel fragile and vulnerable. You compare yourself to others around you. You question what you’re doing and how it’s ever going to work.
Take notice of the great stuff that’s happening around you every day. The little things. Give your all to the 20 people who did sign up for your pilot. Allow yourself to make a difference to their lives. Create an experience that they’ll want to tell others about and let them spread the word about your business for you.
Learn to appreciate the small things – the eyes that lit up when you explained your business, the person who showed up to try out what you’re offering, the email you received thanking you for your time. These are signs of life that things are working.
Notice them, be grateful for them, and collect them as your evidence that you are not an imposter.
over to you
I’d love to hear about your signs of life. What thing are you grateful for, no matter how big or small it may seem? Let us know in the comments below.
build up your confidence
Still feeling unsure? In the Six Steps for Getting Strategic program, we’ll look at which areas you need to focus on to get your business off the ground. Spaces on this popular 1-to-1 program opens up again in August. Book your free consultation here to find out if it’s the right support for you.
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