It goes without saying that any business is nothing without its customers.
And with major companies shelling out millions to boost their customer relationships, it’s especially crucial for small businesses to strengthen their customer ties as well.
However, if you want your customers to fall in love with your company, you can’t solely rely on customer services. While this is indeed an important function, it’s only one stop in a customer’s journey with your company.
Instead, you should focus on the customer experience aspect of your business. Continue Reading