Make a Living | Do What You Love | Stand by Your Values
Does the word “money” break you out into a cold sweat and cause you to panic?
Do you think that because you’re helping others you don’t deserve to pay yourself a decent wage?
If you act from your heart and follow your passion, you may start to wonder if it’s disingenuous to earn a decent living from it.
Does making money make you heartless?Continue Reading
Joanne is super passionate about her idea. She’s also a firm believer that she is the right person to bring this idea to the world.
She’s in the pre-launch stage of her business and is working out the details of how she will produce and deliver her product. And she needed my help in making some big decisions.
But when the time came to weigh up the different options, there were some critical details missing.
She had NO IDEA how much it was all going to cost. She also had NO IDEA about how much she might make from it.
When I probed a bit deeper, Joanne admitted that the numbers terrify her. And so she’s been keeping herself busy with the things that feel a bit more comfortable – researching the market, talking to potential customers, and crafting her brand image.
She felt that by making slow and steady progress, the rest would kind of work itself out.
Guess what? It won’t.
And this REALLY upsets me. Because I know that Joanne is not alone in this fear.
We all know the bleak statistics about startup success rates – 50% of startups won’t last more than 4 years.
There are tons of reasons for this, but 29% of those failures are due to running out of cash!
Starting a business will take longer and cost more than what you estimate.
It will take some time before money starts coming in, and even more time for it to come in consistently and predictably! Yet, money will start going out from day one.Continue Reading
