Make a Living | Do What You Love | Stand by Your Values
Do you have a backup plan?
You know, something you tell yourself that you can do if your business idea doesn’t work out?
Maybe yours is to go back into employment. Or to rely on family for support.
Maybe it’s to work on several ideas at once, and see what takes off first.
Last week, I shared 7 things I love about business.
But along with the love, there have also been some hard lessons about business that I’ve learned along the way.
A lot of them have been technical – how to attract customers, how to upskill, how to implement new strategies, how to actually run a business, etc.
But there have been even more lessons to learn about myself as a business owner – how to show up, how to keep going, how to battle self-doubt and how to increase my chances of success.
It goes without saying that any business is nothing without its customers.
And with major companies shelling out millions to boost their customer relationships, it’s especially crucial for small businesses to strengthen their customer ties as well.
However, if you want your customers to fall in love with your company, you can’t solely rely on customer services. While this is indeed an important function, it’s only one stop in a customer’s journey with your company.
Instead, you should focus on the customer experience aspect of your business. Continue Reading
